Wednesday Words

To Go Where Your VisionPoints, a few inspiration points for you and your business.

There is only one boss. The customer.
And he can fire everybody in the company from the chairman on down,
simply by spending his money somewhere else.
—Sam Walton

Love him or hate him, Sam Walton, founder of WalMart, understood you, your neighbors, and the modern economy, where we will skimp where we can—and proudly!—in order to spend where we want to. Once, going to discount stores was not something folks bragged about, but because of the Experience that WalMart and a few others have created, rewarding you with the respect that the boss deserves, the whole idea of “discount retail” has been turned around.

For that, his company has been rewarded with growth, even in tough times, and even more importantly long-term, with vocal, loyal customers.

Do you understand your customers this well?


Grow and be well,

Kelly Erickson