Wednesday Words

To Go Where Your VisionPoints, a few inspiration points for you and your business.

I’m as proud of what we don’t do as I am of what we do.
—Steve Jobs

The iconic leader-guru of Apple Computer is a favorite source of quotations here at Maximum Customer Experience, and this gem (from an interview in BusinessWeek magazine) is one of his best. Like examining a fine Mac computer, you can spend a long time thinking of all the dozens of facets of this deceptively simple statement. Here’s a baker’s dozen that I’ve learned from Mr. Jobs:

How to be like Steve? Just Don’t Do It!

Don’t go for the easy short-term dollars over long-term loyalty.

Don’t compromise quality to follow fads.

Don’t complicate your message.

Don’t overthink.

Don’t overdesign.

Don’t underprice.

Don’t make decisions by committee.

Don’t walk forward while looking over your shoulder at the competition.

Don’t pay staff one penny less than your company’s growth is worth to you.

Don’t abandon a fresh idea when you know the customer is ready for it—find a better way to communicate it.

Don’t scream when speaking plainly will do.

Don’t pay for flounces.

Don’t give up.


Grow and be well,

Kelly Erickson