Is there anyone who doesn’t have one?

I’ve got one, and so do you. An overloaded life. I’d like to deliver a Tuesday morning thought that will not overload your reading list for today:

If you can market your product or service in a way that doesn’t add to your customer’s overload, that’s Pretty Good Customer Experience. (Get noticed quietly. And quickly. Better yet, be of use while you’re getting noticed.)

If you can aid your customer during or after the sale, so that making the purchase doesn’t contribute to their overloaded life, that’s Mighty Fine Customer Experience. (Feel your customer’s pain. Then make their purchase painless.)

If your product or service actually helps relieve the symptoms of an overloaded life—for most customers, that’s Maximum Customer Experience.

How do you make life less overloaded for your customers?


Grow and be well,

Kelly Erickson