Wednesday Words

To Go Where Your VisionPoints, a few inspiration points for you and your business.

Make your product easier to buy than your competition, or you will find your customers buying from them, not you.
—Mark Cuban

Mark Cuban, the ever-fascinating media and sports mogul, makes this point often in his posts at blog maverick. As with many lessons in business, it’s deceptively simple… making your product easier to buy may be harder than it seems, at first.

It’s also sneakier than it seems, so don’t pass this winning tactic around to just anyone—

If you want customers to buy from you, not “them,” why not take a look at how “they” make their sales… look for the points at which it’s hard to move forward with them… and then make those the very first spots in your own process where you make radical changes or improvements so *your* business is strongest in *their* weak spots?

Sometimes it’s not so much rocket science, as a change of perspective. Don’t play catch-up with the competition. Play eat my dust.


Grow and be well,

Kelly Erickson


P.S. If you’re tired of feeling like your website’s catch-up, be sure to check out our Web Audit and Web Experience Solution, and we’ll get busy crafting winning tactics just for you!