Don’t Be Clever, Be Clear, redux

Wherein we discuss:

  • Website Design.
  • Structure/ Site Navigation.
  • Copywriting.

in a very few words.


Busy website visitors (your customers) are becoming more used to being annoyed by newness for the sake of newness, snazzy details that slow down the user Experience, and interruptions to their train of thought so you can get your point across.


They’re not happier about it, and it’s part of why small business websites are for the most part COLOSSAL FLOPS AT SELLING.

*ahem* Sorry about the caps. Sorta.

Who cares if your cleverness gets you friends, followers, or good old fashioned pats on the back from the ignorati if it costs you sales?

Maybe, don’t go all the way to boring. But if you can only see it as a choice between boring and jim-crackin’ wowza, then yeah. Boring is best.


Grow and be well,

Kelly Erickson


P.S. By later today, I’ll be #1 (and only, I hope) in the search rankings for “jim-crackin’ wowza.” Mark my words. 😉