Don’t Be Clever, Be Clear, redux
Wherein we discuss:
- Website Design.
- Structure/ Site Navigation.
- Copywriting.
in a very few words.
Busy website visitors (your customers) are becoming more used to being annoyed by newness for the sake of newness, snazzy details that slow down the user Experience, and interruptions to their train of thought so you can get your point across.
BUT
They’re not happier about it, and it’s part of why small business websites are for the most part COLOSSAL FLOPS AT SELLING.
*ahem* Sorry about the caps. Sorta.
Who cares if your cleverness gets you friends, followers, or good old fashioned pats on the back from the ignorati if it costs you sales?
Maybe, don’t go all the way to boring. But if you can only see it as a choice between boring and jim-crackin’ wowza, then yeah. Boring is best.
Grow and be well,
Kelly Erickson
P.S. By later today, I’ll be #1 (and only, I hope) in the search rankings for “jim-crackin’ wowza.” Mark my words. 
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18 March 2011, 12:23 pm
More and more I’m “cutting the fat” from my web content. I’m actually taking a two-tiered approach now — short bits to entice visitors, and longer bits they can choose to read for those who want more information.
It is sort of boring (from a writer’s point of view) but as you say, it’s results that count.
BTW, you’re already number one for “jim-crackin’ wowza” — and that’s without quotation marks!
~Graham
Graham Strong´s latest blog… Babylon Visited- or My Trip To Fitzgerald’s House – Day 190
21 March 2011, 11:15 pm
Graham,
The problem with content over the long haul IS that it’s boring from an internal perspective.
But who would argue with success? Keep it simple and it sells.
And on jim-crackin’ wowza… just good old SEO, that is. Mmhm. I know how to take on the search engines and win, eh?
Regards,
Kelly