Wednesday Words

To Go Where Your VisionPoints, a few inspiration points for you and your business.

If people… in a social environment see something they like, they tell their friends, and it spreads virally… Word of mouth is much more valuable than advertising.
—Chris DeWolfe

The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow.
—Rupert Murdoch

Move fast and break things. Unless you are breaking stuff, you are not moving fast enough.
—Mark Zuckerberg

(Oh, sorry! Did you think the title meant Mark Zuckerberg and Rupert Murdoch are on speaking terms? If they are, it must be some mighty cold speech.)

Today, perspectives from the trenches—on word-of-mouth, on innovation, and even on your potential as a small business person in a brave new world where you have the potential to slay giant companies. These quick… and somewhat ironic… quotations from three of the players in yesterday’s discussion of word-of-mouth gone wrong, will help us close out our series on encouraging word-of-mouth, one of the most powerful drivers for your business’ growth.

What do you think? Would the risk-taking involved in moving fast and breaking things like Zuckerberg be worth the stress to you?

Could it help your sales to be talked up as the small, fast-moving new kids, disrupting the “old ways” in your industry?


Grow and be well,

Kelly Erickson


Links to all the previous posts in the Beginning Word-of-Mouth series:

Part 1: A Line Out the Door

Part 2: Craigslist Founder’s Growth Secret

Part 3: If You Gotta Have It and Can’t Wait To Talk About It, It’s Because…

Part 4: 3 Ways To Make Talking About You Easy

Part 5: Experts, Sandwiches, and Mustard With Your WOM

Part 6: HOW Did MySpace Spin Out of Control So Fast?

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