Quick! Time Management and True MCE

Projects for clients take 1 1/4 to 1 1/2 times as long as you expect…

… but you budget for that, right? Basic time management says to make sure to give yourself a little wiggle room so you can afford to do an exceptional job for the client. (& basic Maximum Customer Experience says do an exceptional job if you possibly can.)

Projects for yourself/ your company, inevitably, take 4 times as long as you expect… even if you budget for twice as long…

… and get delayed whenever any item of import or interest comes up… so they’re actually finished in 14 times the span you hoped for…

… if ever.

It’s nearly obvious:

Assign your internal projects to someone besides yourself. Have them set (realistic) deadlines they way they would with any client project—deadlines for you, and for the other staff on the project.

Then honor your deadlines, just as you would with client work. Deliver delight—just as you would for a client.

You can hire someone to do the work, or do the work and meet the deadlines yourself, but whatever you do, don’t make it last on your list.

Whether it’s a new business card, a new website, new employee training, or sprucing up the entry to your shop, don’t let work on the business suffer because work for customers right now is “more important.”

Your customers notice your neglect. They wonder if you can really be as fabulous as word-of-mouth makes you out to be, if you can’t manage to keep your image in tip-top shape…

… and they flee to someplace that never leaves questions lingering in their minds.

Work on the business is a lot more important than it sometimes seems. Treat it as seriously as work for a paying customer, if you hope to continue growing your paying customer base.


Grow and be well,

Kelly Erickson