There’s no such thing as wasted space

Image of pull tab: "Pull tab for fresh baked taste"

There’s no such thing as wasted space unless you waste it!

You’ve seen these tabs a million times. “Pull here.” “Pull here to open,” maybe. Not much of a sales pitch (or an after-sales pitch), just stating the obvious. Why not use the space to put one more smile on your customer’s face?

I think this one, from DiGiorno frozen pizza, is a great starter for a brainstorming session—what could you do with space (in your graphics or otherwise) that other, less thoughtful competitors are wasting?

 

Grow and be well,

Kelly Erickson

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